A Higher Purpose for GM Waste

John Bradburn is General Motors’ (GM) manager of waste reduction efforts, an unusual position within the giant automaker that tasks him with finding new ways to use spent industrial materials to benefit the environment. In other words, Bradburn tries to give common manufacturing waste a second and beneficial life instead of just sending it all to the landfill. Things like turning leftover paint into shipping crates, making car parts from oil-soaked booms from the Gulf of Mexico, putting used cardboard…