Ten Years after the End of an Era

Ten years (and a few weeks) ago, the last Oldsmobile rolled off the assembly line at General Motors Corp.'s Lansing Car Assembly plant. Oldsmobile was named after founder Ransom E. Olds, the man who started the Olds Motor Vehicle Co. back in 1897, making Oldsmobile the oldest automotive brand name in the U.S., and second oldest in the world only to the Daimler nameplate in Europe. The Olds Company became part of General Motors (GM) in 1908 when it joined…